BRAND & CONTENT · VIDEO PRODUCTION · CREATIVE DIRECTION
Stephen Simmang
I build brands and the content that grows them, from strategy and creative direction to filming and editing it myself.
RESULTS
What the work has done.
building brands and producing their content
Instagram followers grown from zero in 18 months
members reached by a wellness platform I co-founded
revenue growth in four years, from $111K to $2.2M
WHAT I DO
One person who can own the brand and the content.
Brand Strategy & Voice
Defining how a brand looks, sounds, and feels, and keeping it consistent everywhere.
Content Strategy
Planning what to make, where it lives, and how each piece supports the brand.
Video Production
Concept to final cut, including filming, interviews, lighting, sound, and editing.
Social Media Growth
Building an engaged audience through consistent, video-first content.
Copywriting & Messaging
Writing in the brand's voice, from websites to captions to video scripts.
Team & Partner Leadership
Leading teams, agencies, and freelancers from the first brief to the final delivery.
EXPERIENCE
Where I've built
2025 TO PRESENT
Freelance Creative Director & Video Producer
- Expanded nine years of producing video for my own companies into independent work for outside clients, creating founder films, team introductions, brand films, social promos, and personal career films for businesses and professionals across DFW.
- Lead every stage of production: creative strategy, interview direction, on-site filming, lighting and sound, editing, and delivery for web and social media.
- Built a freelance brand, positioning, and website from the ground up.
2019 TO 2025
Co-Owner, Creative & Marketing Lead
Kale Diagnostics / Kale Health
- Led the team through the creative and marketing process, from the first brief to the final delivery, across brand, web, video, and social.
- Owned the brand identity, voice, and overall look and feel of the company, and directed an outside agency on design.
- Concepted, produced, and edited the company's video ads, commercials, and social content in-house.
- Grew the Instagram audience from 0 to 30,000+ followers in 18 months, and helped grow revenue from $111K to $2.2M in four years.
2017 TO 2025
Co-Founder
Prioritize Wellness
- Co-founded a wellness education and benefits platform that reached more than 100,000 members.
- Owned the full brand, marketing strategy, and website design, partnering with organizations such as Gallagher.
2019 TO 2020
Marketing & Brand, Launch Team
Joppa HealthShare
- Supported the brand, website, and launch of a health share marketed to hundreds of thousands of members.
2019
Founder
Pronto Telemedicine
- Founded and operated a telemedicine venture delivering virtual care as a benefit for client groups.
2017 TO 2019
Data Analyst & Marketing Support
Adroit Health Group
- Produced and edited marketing videos for benefit offerings, advised leadership on marketing strategy, supported website design, and performed data analysis for benefit design and reporting.
EDUCATION
- Liberty UniversityTwo years of college in Interdisciplinary Studies (Social Sciences) and History (left to pursue an opportunity in the supplemental health insurance industry)2015 to 2017
- Hebron High SchoolCarrollton, TexasGraduated 2014
SKILLS
What I bring
Brand Strategy & Identity
Content Strategy & Planning
Video Production & Editing
Social Media Growth
Creative Direction
Copywriting & Messaging
Along the way, I've also worked hands-on with:
ABOUT
How I work
I've spent my career building brands from the ground up, usually as the person setting the direction and making the work. At every company I've helped build, I've owned the brand, the voice, and the content, then executed it myself across web, social, and video.
Most small companies can't hire a brand manager, a content creator, a videographer, and a social media manager. I've spent nine years being all of them. For a growing team, that means one hire who can carry a brand from idea to finished work.