RESULTS
What the work has done.
Revenue growth over four years at Kale Health, the practice I co-founded under Prioritize Wellness LLC
Instagram followers in 18 months at Kale Health, organic and creator-driven
Email and SMS subscribers at Kale Health; weekly newsletter plus automated campaigns in Flodesk
Members reached by Prioritize Wellness, the benefits platform I co-founded, through partners such as Gallagher
Figures are from Prioritize Wellness LLC, where I was co-founder and creative and marketing lead from 2017 to 2025 across two businesses: Prioritize Wellness, a wellness benefits platform (2017 to 2025), and Kale Health, a health and wellness practice (2020 to 2025). I sold my stake in both in 2025.
WHAT I DO
What I do.
Content Strategy
I set the creative and content strategy behind every Kale Health asset across web, video, email, and social. I managed the in-house marketing team and an outside agency, leading every project from brief to delivery.
Video Production
I concepted, produced, and edited video ads, commercials, and social content in-house at Kale Health. I now produce brand films, founder interviews, career portraits, and social video for DFW businesses, handling interview direction, filming, lighting, sound, and editing.
Social Media Growth
I grew Kale Health's Instagram from 0 to 30,000+ followers in 18 months with short-form video, educational posts, and customer-experience content.
Influencer & Creator Partnerships
Built and ran the influencer program at Kale Health, partnering with creators such as Courtney Alexis King (1.3M followers) and JB Copeland (2.1M followers).
Email, SMS & CRM
I built and ran Kale Health's email and SMS program for 50,000+ subscribers, including a weekly educational newsletter and automated campaigns in Flodesk. I managed the CRM and lead pipeline in HubSpot.
EXPERIENCE
Where I've built
2025 TO PRESENT
Independent Video Producer & Content Creator, Dallas Fort Worth
- Produce brand films, founder interviews, career portraits, and social video for DFW businesses, including a pregnancy clinic brand film, a founder story for a facility management company, a career portrait for a consultant, an event promo for a Dallas artist, and a product reel for a wellness app.
- Handle every stage: planning, interview direction, on-site filming, lighting and sound, editing, and delivery in formats sized for Instagram, Facebook, YouTube, and web.
- Coach business owners and staff on camera through guided conversation instead of scripts, so team, culture, and customer-story content feels natural.
2017 TO 2025
Creative & Marketing Lead (Co-Founder), Prioritize Wellness LLC
Co-founded and led brand and marketing for two businesses under one company: Prioritize Wellness, a wellness benefits and education platform serving the supplemental health insurance industry (2017 to 2025), and Kale Health, a health and wellness practice (2020 to 2025). Sold my stake in both in 2025.
Kale Health (practice, 2020 to 2025)
- Owned social media strategy and execution: content calendar, posting, community management, and monthly analytics review across Instagram, Facebook, and YouTube.
- Grew Instagram from 0 to 30,000+ followers in 18 months with short-form video, educational posts, and customer-experience content.
- Built and ran the email and SMS program for 50,000+ subscribers in Flodesk, including a weekly newsletter and automated campaigns; managed the CRM and lead pipeline in HubSpot.
- Concepted, produced, and edited video ads, commercials, and social content in-house, used across paid and organic channels.
- Built and ran the influencer program, partnering with creators such as Courtney Alexis King (1.3M followers) and JB Copeland (2.1M followers).
- Managed the in-house marketing team and an outside agency from first brief to final delivery; set brand voice and visual identity across every channel.
- Revenue grew from $111K to $2.2M over four years.
See the influencer workPrioritize Wellness (benefits platform, 2017 to 2025)
- Led brand identity, website, and marketing for a membership wellness benefits platform sold into the supplemental health insurance market, reaching 100,000+ members through partners such as Gallagher.
- Produced the platform's marketing and member-education content, including video, web, and email.
2019 TO 2020
Marketing & Brand, Launch Team (Contract)
Joppa HealthShare
- Supported the brand, website, and launch of a health share marketed to hundreds of thousands of members.
2017 TO 2019
Data Analyst & Marketing Support
Adroit Health Group
- Produced and edited marketing videos for benefit offerings, advised leadership on marketing strategy, supported website design, and performed data analysis for benefit design and reporting.
EDUCATION
- Liberty University, Lynchburg, VA, Coursework in Interdisciplinary Studies (Social Sciences) and History. Music scholarship recipient; performed at university convocation before audiences of 10,000+.
SKILLS
What I bring
Brand & Creative
Content & Production
Marketing & Growth
Tools & Platforms
Designing in Figma
Founder interview, filmed and edited in Premiere Pro and DaVinci Resolve
Vertical social reel
Creator reel, directed and managed for Kale Health
ABOUT
About.
I spent nine years building health and wellness brands from zero as an operator, owning the brand, the content, and the video. Since selling my stake in 2025, I have produced brand films, founder interviews, and social video for DFW businesses while looking for the right in-house role. I'm based in Dallas and open to roles in DFW or remote.