CREATIVE DIRECTOR · BRAND & MARKETING · VIDEO
Stephen Simmang
I build brands and the marketing that grows them, from strategy and creative direction to filming and editing it myself.
RESULTS
What the work has done.
building brands and producing their content
Instagram followers grown from zero in 18 months
members reached by a wellness platform I co-founded
revenue growth in four years, from $111K to $2.2M
email and SMS subscribers I marketed to at Kale
WHAT I DO
One person who can own the brand and the content.
Brand Strategy & Voice
Defining how a brand looks, sounds, and feels, and keeping it consistent everywhere.
Content Strategy
Planning what to make, where it lives, and how each piece supports the brand.
Video Production
Concept to final cut, including filming, interviews, lighting, sound, and editing.
Social Media Growth
Building an engaged audience through consistent, video-first content.
Copywriting & Messaging
Writing in the brand's voice, from websites to captions to video scripts.
Team & Partner Leadership
Leading teams, agencies, and freelancers from the first brief to the final delivery.
AI Systems & Workflows
I build AI-powered systems that let one person do the work of a small team: research, proposal pages, outreach, and first drafts, all designed around clear prompts and repeatable workflows. This site and every proposal page I send were built that way.
Email, SMS & CRM
I run email and text as a relationship, not a blast: weekly newsletters people actually open, automated sequences that follow up for you, and a CRM that keeps every lead moving. At Kale, that meant a list of 50,000+ subscribers.
EXPERIENCE
Where I've built
2025 TO PRESENT
Freelance Creative Director & Video Producer
- Expanded nine years of producing video for my own companies into independent work for outside clients, creating founder films, team introductions, brand films, social promos, and personal career films for businesses and professionals across DFW.
- Lead every stage of production: creative strategy, interview direction, on-site filming, lighting and sound, editing, and delivery for web and social media.
- Built a freelance brand, positioning, and website from the ground up.
2017 TO 2025
Co-Founder, Creative & Marketing Lead
Prioritize Wellness / Kale Diagnostics / Kale Health
- Co-founded a wellness company that ran a membership benefits platform, reaching more than 100,000 members through partners such as Gallagher, and a health and wellness practice.
- Led all creative and marketing direction, including brand identity, voice, and the overall look and feel of both brands.
- Managed the in-house marketing team and an outside agency, leading every project from the first brief to the final delivery.
- Built and ran the influencer social media strategy, partnering with creators as big as Courtney Alexis King (1.3M followers) and JB Copeland (2.1M followers) to promote the brand.
- Designed and built the company websites, and set the creative strategy behind every asset, from brand and ad concepts to video.
- Concepted, produced, and edited the company's video ads, commercials, and social content in-house, used across every marketing channel.
- Built and ran the email and SMS marketing program for a list of 50,000+ subscribers, including a weekly educational newsletter and automated campaigns in Flodesk, and managed the CRM and lead pipeline.
- Grew the Instagram audience from 0 to 30,000+ followers in 18 months, and helped grow revenue from $111K to $2.2M in four years.
2019 TO 2020
Marketing & Brand, Launch Team (Contract)
Joppa HealthShare
- Supported the brand, website, and launch of a health share marketed to hundreds of thousands of members.
2017 TO 2019
Data Analyst & Marketing Support
Adroit Health Group
- Produced and edited marketing videos for benefit offerings, advised leadership on marketing strategy, supported website design, and performed data analysis for benefit design and reporting.
EDUCATION
- Liberty UniversityTwo years of college in Interdisciplinary Studies (Social Sciences) and History (left to pursue an opportunity in the supplemental health insurance industry)2015 to 2017
- Hebron High SchoolCarrollton, TexasGraduated 2014
SKILLS
What I bring
Brand & Creative
Content & Production
Marketing & Growth
Tools & Platforms
Designing in Figma
Founder interview, filmed and edited in Premiere Pro and DaVinci Resolve
Vertical social reel
Creator reel, directed and managed for Kale
ABOUT
How I work
I've spent my career building brands from the ground up, usually as the person setting the direction and making the work. At every company I've helped build, I've owned the brand, the voice, and the content, then executed it myself across web, social, and video.
Most small, growing companies can't hire a brand manager, a content creator, a videographer, and a social media manager, so one person wears many hats. I've spent nine years being all of them. For a growing team, that means one hire who can carry a brand from idea to finished work.