CREATIVE DIRECTION · BRAND & MARKETING STRATEGY · VIDEO PRODUCTION
Stephen Simmang
Founder and creative lead with eight years of building brands from zero and producing their video, owning the look, voice, and direction of each one, then making the work myself.
RESULTS
Results from every hat I've worn.
building brands and producing their video
Instagram followers grown from zero in 18 months
members reached by a wellness platform I co-founded
revenue growth in four years, from $111K to $2.2M
EXPERIENCE
Where I've built
2025 TO PRESENTVideo
Freelance Creative Director & Video Producer
- Expanded eight years of producing video for my own companies into independent work for outside clients, creating founder films, team introductions, brand films, social promos, and personal career films for businesses and professionals across DFW.
- Lead every stage of production: creative strategy, interview direction, on-site filming, lighting and sound, editing, and delivery for web and social media.
- Built a freelance brand, positioning, and website from the ground up, plus a personalized outreach system with custom proposal pages for each prospect.
Selected work
See all video workFounder Interview
A founder interview for a facility management company
Interview DirectionFilmingEditingCareer Portrait
A personal career film for a consultant
Interview DirectionFilmingEditingPale Blue Dot
A creative project around Carl Sagan's Pale Blue Dot
ConceptEditingBrand Film
A brand film for a pregnancy clinic, about supporting women through every step
ConceptDirectionFilmingEditingSocial Promo
A social promo for a Dallas artist
ConceptFilmingEditing2019 TO 2025
Co-Owner, Creative & Marketing Lead
Kale Diagnostics / Kale Health
- Led all creative and marketing direction, including brand identity, voice, and the overall look and feel of the company.
- Concepted, produced, and edited the company's video ads, commercials, and social content in-house, used across every marketing channel.
- Designed and built the company website, then directed an outside agency on design while owning every creative decision.
- Grew the Instagram audience from 0 to 30,000+ followers in 18 months, and helped grow revenue from $111K to $2.2M in four years.
2017 TO 2025
Co-Founder
Prioritize Wellness
- Co-founded a wellness education and benefits platform that reached more than 100,000 members.
- Owned the full brand, marketing strategy, and website design, partnering with organizations such as Gallagher to distribute it to member associations.
2019 TO 2020
Marketing & Brand, Launch Team
Joppa HealthShare
- Supported the brand, website, and launch of a health share marketed to hundreds of thousands of members.
2019
Founder
Pronto Telemedicine
- Founded and operated a telemedicine venture delivering virtual care as a benefit for client groups.
2017 TO 2019Video
Data Analyst & Marketing Support
Adroit Health Group
- Produced and edited marketing videos for benefit offerings, advised leadership on marketing strategy, supported website design, and performed data analysis for benefit design and reporting.
EDUCATION
- Liberty UniversityTwo years of college in Interdisciplinary Studies (Social Sciences) and History (left to pursue an opportunity in the supplemental health insurance industry)2015 to 2017
- Hebron High SchoolCarrollton, TexasGraduated 2014
SKILLS
What I bring
Creative Direction
Setting the look, voice, and feel of a brand, and directing the work to match.
Brand Identity & Design Direction
Building brands from the ground up, from identity and messaging to the overall look.
Content Strategy
Planning what to make, where it lives, and how it should make people feel.
Web Design & Direction
Designing and building websites, and directing agencies on design.
Video Production & Editing
Concept to final cut, including interview direction, filming, lighting, sound, and editing.
Copywriting & Messaging
Writing in a brand's voice, from websites to video scripts.
Along the way, I've also worked hands-on with:
ABOUT
How I work
I've spent my career building brands from the ground up, usually as the person setting the direction and making the work. At every company I've helped build, I've owned the strategy, the look, and the voice, then executed it myself across web, social, and video.
Most small companies can't hire a creative director, a designer, a videographer, and a web designer. I've spent eight years being all of them. For a lean team, that means one hire who can carry a brand from idea to finished work.